VP of Ecommerce & Digital Strategy

Description

High-end, PE backed, multi-brand retailer is hiring a VP of Ecommerce & Digital Strategy. This is a strategic leadership position acting as an Ecommerce/Digital operator with oversight of site operations, customer journey, digital product, data, etc.

Overview:

• Reports into CEO
• Direct Reports: CRM, Digital Media, Site Merchandising, Product and UX Management
• Manages outside agencies – development agency, 3^rd parties/apps, consultants
• Responsible for delivering an innovative, best-in-class customer experience through managing the day-to-day ecommerce business and developing and executing a strategic roadmap.
• Lead all of the customer journey, experience, CRM/email, digital media, loyalty, and other key ecommerce functions.

 

ESSENTIAL FUNCTIONS

Strategy and Sales Goals

• Develop and execute an ecommerce strategy that will increase customer adoption and drive the online business, increasing revenue and profitability
• Set overall strategy and roadmap for e-commerce business and team across technology, operations, supply chain, digital marketing, commercial activations
• Build a best in class consumer journey strategy and product roadmap for the site
• Direct strategy for commercial calendar – including promotions, sampling, GWPs, etc.

 

P&L Management

• Actively manage the business to Budget, P&L targets; lead annual forecasting and budgeting
• Work closely with Finance to ensure that all investments and activations are financially optimal and support business targets

 

Operations

• Own accountability for the end-to-end operations related to supporting the ecommerce business, including: inventory planning, fulfillment (3PL), customer service, payments & fraud, merchandising, marketing; coordinate all functions to support the day to day needs of the business
• Identify and act as final decision maker for ecommerce-related vendors. Lead vendor negotiations, ensure active management and ongoing assessment of all vendor partners
• Look for new opportunities, new digital business models and opportunities to connect with the consumer on a regular basis

 

Marketing

• Direct digital marketing strategy and efforts – including SEM, SEO, affiliates, display/retargeting, email, and referral programs
• Work closely with Marketing team to drive a full funnel digital marketing program
• Lead CRM efforts for all direct consumer interactions; innovate how data is collected and leveraged, particularly in 2021 in a ‘cookie-free environment’

 

Digital Leadership

• Act as the digital champion/ liaison across the organization, driving cross-functional digital projects that will unlock sales and/or brand engagement
• Lead data-driven decisions around business to test and optimize new initiatives across marketing, merchandising, commercial activations, customer experience, etc.
• Partner with cross-functional leaders to fully integrate digital capabilities across channels to deliver seamless omnichannel experiences and optimize omnichannel sales potential

QUALIFICATIONS

• Bachelor’s degree in Marketing, Business, Finance
• 8+ years digital experience, preferably in a multi branded environment
• Strong general management and leadership skills; ability to grow and manage a team and work well cross-functionally
• Ability to thrive in a fast-paced, dynamic environment, prioritize and oversee multiple projects at once
• Successful track-record in building direct-to-consumer businesses and in managing an e-commerce P&L – with experience using technology, vendor management and negotiation, marketing, merchandising, and commercial/sales levers to drive profitable growth
• Strong project management skills including: conceptualization, driving alignment, planning resources, managing deadlines and objectives, delivering analysis and recommendations
• Highly analytical, data-driven and understands how to optimize commercial and marketing levers to deliver upon overall company goals and metrics
• Strong written and verbal communication skills. Ability to present ideas, processes, and metrics in a simple and clear manner (to both investors and leadership)
• Strong understanding of consumer mindset, consumer empathy and a dedication to creating great consumer experiences
• Takes ownership, problem solves and demonstrates a high level of accountability
• Hybrid Work, commutable to NYC preferred
• In-depth knowledge of Shopify and Google Analytics, 3PL systems, Loyalty Programs, Klaivyo, and other digital tech stack partners